Heather HoeschComment

2023 Workshop Day 1 Recap

Heather HoeschComment
2023 Workshop Day 1 Recap

It’s been 4 months since Planner Life Academy wedding planner workshop and when I think about it, I can’t help but smile. So excited to share with you the photos from Lorely Meza and recap of the workshop day by day. Enjoy!

When I wake up on the morning of the first day of Planner Life Academy’s 3 Day In Person Workshop, my feelings are similar to that on Christmas morning. It’s the start of the 3 best days of the year! I get up super early and sit in hair and makeup (thank you Design Visage!!) and run through some of my opening talking points for the day. When doors open, an immediate calm comes over my nerves and the excitement leads as I get to say hello and welcome our attendees.

Before I share the images from Day 1, I have to start by sharing my extreme gratitude for the massive team who helped make this workshop the best yet. I am so thankful for each of you giving your time, expertise and products to support the dream of educating and empowering planners. Your support is everything.

Production Support & Educator @blissfullystyledevents

Photography & Styling @lorelymeza

PLA Assistant @leshiekeys PLA BTS & Content @cieramuscarella

Hair & makeup @designvisage #DVBreannaS, #DVSarah, #DVRachel, #DVMandy

Venue @therichlandoc & Dinner Catering @24carrotscatering

Classroom Florals & Dinner Day 1 @heavenly_blooms

Specialty Rentals @foundrentalco @theonicollection @sigpartyrentals

Linens @bbjlatavola

Audio Visual @ambereventprod

Dessert Night 1 @madebyyub

Menus @heididavidsondesign

Signage & Tags @delovelydetails

Partners @partyslate @flodesk @enji_co 

@ourprovenance @taylrd_designs

Planner Panel @robinballardevents @mele_amore @detailsdarling

Educator & PLA Ambassador @forthegoodevents

Planner Life Academy Ambassadors @homerunevents @meganrose_events @huneventsla @radiantloveevents

Swag bags @plannerlifeacademy @24carrotscatering @delovelydetails @crownaffair @aislebeauty_ @oneskin.co @sundaymusedesign @itspapercliche

We start the day with introductions and goal setting to get to know each other and set intentions for our time together. I love the confidence some planners have from the start, and others come really open and honest about confidence being something they are coming to work on. Whatever brings a planner to academy, I am so honored to be apart of their journey.

We had 21 Planners from 5 different states! Planners just starting out to planners celebrating 10 years. One of the special things is how those different stages help the conversations, education and insight for everyone.

Day 1 is really about setting the foundation of your business, we dive into The Business of Wedding Planning, Services, Pricing & Sales, Client Experience, Knowing your Numbers & More. We take an oath to not provide planning services for coordination clients, something we have all been guilty of!

Then we walk through my tried and true rehearsal practice process - one of my favorite parts! Every planner should feel calm and confident running a ceremony rehearsal. If that’s somewhere you are feeling nervous, be sure to grab my FREE REHEARSAL RECORDING.

There are so many wedding planners with different stories, different personalities, styles and business that have all found success in their own way. So it’s so important to me that we have other planners come in and share insight and advice. So next is our Planner Panel - special thanks to Robin Ballard Events, Michelle of Mele Amore and Aubrey of Details Darling moderated by Karen from Blissfully Styled.

Then we end the night at an intimate dinner. I believe planners deserve to feel special and enjoy dinners like the ones we plan! Special thanks to 24 Carrots Catering, Found Rental Co, Heavenly Blooms, Signature Party Rentals, Heidi Davidson Design, DeLovely Details and Made by Yub.

Hear what the Day 1 experience was like from Hannah, video by 618 Studios.


That’s a wrap on Day 1! So much more to share soon for Day 2 & Day 3!

YES. We will be having an in person workshop in 2024! Want to be sure you are the first to know about the 2024 Planner Life Academy Workshop? You can join the presale list HERE.