Summer Academy Day 1 Recap

Summer Academy Day 1 Recap

We kicked off the summer with our June Wedding Planner Workshop! We had 26 wedding planners join us from all around the world for 3 days. The 3 days encompass building a community, learning from pros in the industry and building a strong foundation to a successful wedding planning career.  Our goal is when wedding planners to leave our workshop they have tangible skills and a support system to take their dream of being a wedding planner to the next level. 

Many planners want to know exactly what you learn over the 3 days so we are here to give you a little behind the scenes day by day!

So here is a recap of what the attendees experienced on Day 1:


  • Welcome from Heather and Lindsay
  • Definitions and Services
  • What is Your Why
  • People, then Planning
  • Being a Pro
  • Your Ideal Client
  • How to Book Weddings | Sales
  • Client Books, What’s Next? Welcome Email, Managing Expectations
  • Creating and Managing a Wedding Budget
  • Leveraging Aisle Planner to Streamline Your Business
  • The 411 on Catering
  • Vendor Referral Process
  • How to Create a Timeline
  • Photo and Video Panel with Brandon Kidd Photography and Hoo Films

"The entire experience exceeded our expectations and sent us home inspired to hit the ground running with A & L Events - it was exactly what we needed, and then some." - Toni and Lauren Co-Founders,  A & L Events

Photography by Lorely Meza